From the first idea to a consistent overall appearance
Design Concept
Based on your requirements, we develop a coherent concept for your web presence and complementary media – from logos, letterheads and business cards to professional imagery.
Design that makes your company recognisable
A convincing corporate appearance begins with a clear idea. Colours, shapes, typography, images and content should not be created independently, but should work together to form a coherent visual identity.
Based on your requirements, existing design elements and business objectives, we develop a concept that can be used both online and across complementary media. The result is a consistent and professional appearance with strong recognition value.
From your ideas to a visual concept
The process begins by defining how your company should be perceived. Together, we consider your target audience, services, existing design elements and the desired external impression.
From this, we develop a visual direction that forms the basis for your website, logo, business stationery and additional media. Colours, typography, imagery and design elements are coordinated into one consistent concept.
A consistent visual identity
A coherent visual appearance strengthens the recognition of your company. Customers and business partners should be able to identify your brand regardless of the medium being used.
We therefore coordinate digital and traditional design elements. Websites, letterheads, business cards, documents and additional media follow the same visual direction.
Logo and core design elements
The logo is often the most distinctive element of a company's visual identity. It should be clear, readable and suitable for different sizes and media.
Existing logos can be incorporated into a new design concept or refined if required. If no suitable logo exists yet, a new visual identity can be developed from the ground up.
Letterheads, business cards and business stationery
A professional appearance does not end with the website. Traditional business documents should also consistently reflect your company's visual identity.
Letterheads, business cards, templates and additional communication materials can be developed according to the shared design concept so that digital and printed media complement one another.
Professional imagery for a credible appearance
Images have a significant influence on the first impression of a website. They communicate atmosphere, present products and services and support the visual identity of a company.
Depending on the project, we use existing imagery, develop guidelines for new photography or integrate professionally produced images and graphics so that they fit naturally into the overall design.
Connect web and traditional media
A good design concept should work consistently across different media. Colours, fonts, logos and imagery must function on large screens, smartphones, documents and printed materials alike.
Cross-media planning prevents isolated designs and instead creates a reusable system that can also support future projects and extensions.
Building blocks for your corporate appearance
Depending on your current situation and requirements, different design services can be combined into one coherent solution.
- Development of an individual design concept
- Logo development or integration of existing logos
- Colour concept and defined corporate colours
- Selection and coordination of suitable typography
- Design of letterheads and document templates
- Business cards and additional business stationery
- Selection and integration of professional imagery
- Application of the design concept to websites and web apps
A concept tailored to your company
Design should not feel arbitrary or simply follow current trends. What matters is that it reflects your company, services and target audience.
We therefore work with you to develop a visual framework that looks professional, supports your identity and can be used consistently across web, print and additional media over the long term.